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Sometimes reaching out to a government office, a university, or a large company feels like sending a message into the void. I’ve seen so many great ideas stall not because the work wasn’t good, but because the communication didn’t match the way big players operate. This preview gives you a first look at the Mini-Guide I’ve been developing to help small and mid-sized organizations communicate with more clarity, calm, and confidence. It includes one real case example and three

Who has never  had a private conversation leaked, a plan shared without permission, or a comment taken out of context and posted publicly? If you haven’t, feel free to throw the first press release. Recently, I went through the unpleasant surprise of seeing a very personal life update shared in a WhatsApp group without my consent. I knew everyone in the group, but still—I was shocked that a friend, someone I trusted deeply, would reveal something so private without stopping t

For small businesses, using AI can feel intimidating — even complicated. The good news is that the market now offers simple solutions you...

After days of frenzy surrounding Astronomer’s CEO and Head of HR—complete with expert crisis analyses, media reports, memes, and even...

In 2016, I walked into the office of the Associação da Parada do Orgulho LGBT de São Paulo—the team behind the largest Pride Parade in...

In a world where messaging is everything, a solid communications plan helps you cut through the noise, engage your audience, and achieve...

It was supposed to be just another busy holiday season at Grand Oca Maragogi. The resort was packed, the Easter campaign was in full...

Agritech is a fast-moving industry—but for many companies, their social media presence isn’t keeping up. When I started working with...

Crafting compelling content can be time-consuming, but AI can help streamline the process— if you know how to guide it . The right...

When I started working with the BC Centre for Agritech Innovation (BCCAI), it had the energy of a startup—big ideas, strong partnerships,...