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Mini-Guide Preview: How to Communicate with Big Players
Sometimes reaching out to a government office, a university, or a large company feels like sending a message into the void. I’ve seen so many great ideas stall not because the work wasn’t good, but because the communication didn’t match the way big players operate. This preview gives you a first look at the Mini-Guide I’ve been developing to help small and mid-sized organizations communicate with more clarity, calm, and confidence. It includes one real case example and three

Karoline Ravanelli
Dec 9, 20251 min read


When trust breaks: What small businesses can learn from a personal slip-up
Who has never had a private conversation leaked, a plan shared without permission, or a comment taken out of context and posted publicly? If you haven’t, feel free to throw the first press release. Recently, I went through the unpleasant surprise of seeing a very personal life update shared in a WhatsApp group without my consent. I knew everyone in the group, but still—I was shocked that a friend, someone I trusted deeply, would reveal something so private without stopping t

Karoline Ravanelli
Nov 13, 20253 min read


AI Essentials: 3 tools every small business can start using today
For small businesses, using AI can feel intimidating — even complicated. The good news is that the market now offers simple solutions you...

Karoline Ravanelli
Sep 8, 20251 min read


Riding the wave: what Astronomer’s PR comeback teaches us about crisis communications
After days of frenzy surrounding Astronomer’s CEO and Head of HR—complete with expert crisis analyses, media reports, memes, and even...

Karoline Ravanelli
Jul 27, 20252 min read


No budget, no problem: How a conversation in 2016 sparked a international Pride partnership
In 2016, I walked into the office of the Associação da Parada do Orgulho LGBT de São Paulo—the team behind the largest Pride Parade in...

Karoline Ravanelli
Jul 6, 20252 min read


Tool: Why a communications plan matters
In a world where messaging is everything, a solid communications plan helps you cut through the noise, engage your audience, and achieve...

Karoline Ravanelli
Mar 12, 20251 min read


Crisis in paradise: When Easter turned into a PR firestorm
It was supposed to be just another busy holiday season at Grand Oca Maragogi. The resort was packed, the Easter campaign was in full...

Karoline Ravanelli
Mar 1, 20252 min read


Turning a dormant LinkedIn page into an industry powerhouse: Social media for agritech done right
Agritech is a fast-moving industry—but for many companies, their social media presence isn’t keeping up. When I started working with...

Karoline Ravanelli
Feb 19, 20252 min read


Tool: Supercharge your content with AI-powered prompts
Crafting compelling content can be time-consuming, but AI can help streamline the process— if you know how to guide it . The right...

Karoline Ravanelli
Feb 14, 20251 min read


From startup to industry leader: How to build a brand that becomes a reference in the sector
When I started working with the BC Centre for Agritech Innovation (BCCAI), it had the energy of a startup—big ideas, strong partnerships,...

Karoline Ravanelli
Feb 5, 20252 min read
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