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No budget, no problem: How a conversation in 2016 sparked a international Pride partnership
In 2016, I walked into the office of the Associação da Parada do Orgulho LGBT de São Paulo—the team behind the largest Pride Parade in...
Karoline Ravanelli
Jul 62 min read
Tool: Why a communications plan matters
In a world where messaging is everything, a solid communications plan helps you cut through the noise, engage your audience, and achieve...
Karoline Ravanelli
Mar 121 min read
Crisis in paradise: When Easter turned into a PR firestorm
It was supposed to be just another busy holiday season at Grand Oca Maragogi. The resort was packed, the Easter campaign was in full...
Karoline Ravanelli
Mar 12 min read
Turning a dormant LinkedIn page into an industry powerhouse: Social media for agritech done right
Agritech is a fast-moving industry—but for many companies, their social media presence isn’t keeping up. When I started working with...
Karoline Ravanelli
Feb 192 min read
Tool: Supercharge your content with AI-powered prompts
Crafting compelling content can be time-consuming, but AI can help streamline the process— if you know how to guide it . The right...
Karoline Ravanelli
Feb 141 min read
From startup to industry leader: How to build a brand that becomes a reference in the sector
When I started working with the BC Centre for Agritech Innovation (BCCAI), it had the energy of a startup—big ideas, strong partnerships,...
Karoline Ravanelli
Feb 52 min read
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