Turning a dormant LinkedIn page into an industry powerhouse: Social media for agritech done right

Agritech is a fast-moving industry—but for many companies, their social media presence isn’t keeping up.

When I started working with Agrotek, their LinkedIn page had been inactive for five years. No updates. No audience engagement. No strategy. It was a digital ghost town.

Sound familiar?

For many companies in agriculture and agritech, social media often falls by the wayside. But here’s the truth: if you’re not actively managing your brand online, you’re missing out on partnerships, visibility, and industry leadership.

So, what did we do? We flipped the script.

Step 1: a brand facelift – website & messaging

First things first—your social media presence is only as strong as the foundation behind it. Before relaunching Agrotek’s LinkedIn, we revamped their website, refining the layout, copy, and content to align with their brand’s vision and audience.

Why? Because a strong social media strategy starts with a clear brand identity.

(And yes, the new website is already live!)

Step 2: relaunching Agrotek’s LinkedIn presence

A dormant LinkedIn page wasn’t going to cut it. We needed to:

🔹 Attract the right audience – Industry professionals, potential partners, and customers who actually care about Agrotek’s solutions.

🔹 Promote the right products – Focusing on what drives value, not just generic updates.

🔹 Boost engagement – Posting relevant content, sparking conversations, and showing up consistently.

We also leveraged Jonathan Mathias, Agrotek's CEO, LinkedIn profile as a key content driver—and for good reason.

🔹 He’s a recognized name in the sector.

🔹 He’s well-connected.

🔹 He brings instant credibility to Agrotek’s messaging.

In agritech, people follow people, not just brands. So instead of just pushing content on the company page, we tapped into Jonathan’s industry presence to extend our reach and visibility.

Step3: let the data speak

Within just a few weeks of relaunching Agrotek’s LinkedIn, here’s what happened:

📈 Followers up by 19% in the last 30 days

📈 Engagement rate at 8.02% (industry standard is 1%-5%—we crushed it!)

📈 Page views up 340%📈 Unique visitors up 466.7%

📈 Jonathan’s profile impressions skyrocketed by 5,454.6%

Yes, 5,454.6%—that’s not a typo.

By leveraging personal branding alongside company content, we turned Agrotek’s CEO into an industry voice, driving traffic and credibility.

Step 4: keeping the momentum going

Now that Agrotek’s website is live, the next steps are clear:

🔹 Driving traffic from social to the website to turn visibility into business opportunities.

🔹 Continuing to refine content strategy—what works, what doesn’t, and what moves the needle.

🔹 Keeping Jonathan’s personal brand front and center, because in B2B, people trust people.

What agritech companies can learn from this

💡 A dormant social media presence = missed opportunities. If you’re not showing up, you’re invisible.

💡 Your website and messaging set the tone. Social media is an amplifier, but your foundation needs to be solid.

💡 Leaders drive engagement. When industry experts speak, people listen.

Is your social media working for you?

Agritech and agriculture companies can’t afford to sit on the sidelines when it comes to digital presence. Whether you need a full strategy revamp or just a push in the right direction, TreeHouse Communications can help.

📩 Let’s talk about how to make your brand stand out in the right way.